Danelle Jenetayeva, CFP®, EA, CDFA®
Principal, Pi Wealth Plan LLC

Helping Entrepreneurs
Reduce Taxes
& Build Wealth

“My father wrote the first tax code after the Soviet Union collapsed. His passion for his work always inspired me as a child, so I’ve followed in his footsteps.”

Out of the 77,000 pages of the tax code, only 30 pages are about what’s taxable. The rest of it is about how to avoid paying it.

Danelle Jenetayeva, CFP®, EA, CTP, CDFA®
Principal, Pi Wealth Plan LLC

Helping Entrepreneurs
Reduce Taxes
& Build Wealth

“My father wrote the first tax code after the Soviet Union collapsed. His passion for his work always inspired me as a child, so I’ve followed in his footsteps.”

Out of the 77,000 pages of the tax code, only 30 pages are about what’s taxable. The rest of it is about how to avoid paying it.

WATCH MY VIDEO

SEE HOW WE CAN HELP

43-SECOND INTRODUCTORY VIDEO

Savvy Entrepreneurs Create a Game Plan

And that’s where I come in. I can help you…

  • S-corp owners: Cut your 15.3% payroll tax in one hour using IRS court-tested techniques
  • Avoid double tax of the C-corp by exploring off the beaten paths to withdraw your money
  • Reduce tax with income shifting strategies spelled out in the tax code
  • Slay capital gain tax using legitimate loopholes, tax credits, and write-offs
  • Use the one concealed key buried in the tax code (that most tax pros don’t spot) that unlocks tax savings from prior years and helps you get a refund you didn’t know existed
  • Increase the value of your business and reduce taxes by tapping into the techniques hidden in the IRS definitions
  • Avoid hypertension leading up to April 15 (in just four hours) and hit the crippling tax issues on the head
  • Don’t get cornered into the ‘asset-rich & cash-poor’ trap
  • Avoid being overwhelmed by daily cash flow decisions. Set up a simple system on autopilot that takes all the guesswork out of the process
  • Don’t let another lingering financial decision weigh you down. I’ll ping you when it needs your attention, so you can check it off your list and move on with your day
  • Do you and your spouse speak different ‘money languages’? I can help not only translate, but reconcile the differences and bring you on the same page
  • Got an issue that requires specific expertise? Don’t take a chance on an unproven solution. Let me connect you with one of the professionals on my curated shortlist.

Fast-track your financial freedom with specific time-tested wealth strategies tailored to your situation. Create a smart game plan that protects and grows your capital.

If you’d like to talk, schedule an introductory call on my calendar.

GET STARTED

Savvy Entrepreneurs Create a Game Plan

And that’s where I come in. I can help you…

  • S-corp owners: Cut your 15.3% payroll tax in one hour using IRS court-tested techniques
  • Avoid double tax of the C-corp by exploring off the beaten paths to withdraw your money
  • Reduce tax with income shifting strategies spelled out in the tax code
  • Slay capital gain tax using legitimate loopholes, tax credits, and write-offs
  • Use the one concealed key buried in the tax code (that most tax pros don’t spot) that unlocks tax savings from prior years and helps you get a refund you didn’t know existed
  • Increase the value of your business and reduce taxes by tapping into the techniques hidden in the IRS definitions
  • Avoid hypertension leading up to April 15 (in just four hours) and hit the crippling tax issues on the head
  • Don’t get cornered into the ‘asset-rich & cash-poor’ trap
  • Avoid being overwhelmed by daily cash flow decisions. Set up a simple system on autopilot that takes all the guesswork out of the process
  • Don’t let another lingering financial decision weigh you down. I’ll ping you when it needs your attention, so you can check it off your list and move on with your day
  • Do you and your spouse speak different ‘money languages’? I can help not only translate, but reconcile the differences and bring you on the same page
  • Got an issue that requires specific expertise? Don’t take a chance on an unproven solution. Let me connect you with one of the professionals on my curated shortlist.

Fast-track your financial freedom with specific time-tested wealth strategies tailored to your situation. Create a smart game plan that protects and grows your capital.

If you’d like to talk, schedule an introductory call on my calendar.

GET STARTED

Case Study: Blake

Blake came to me after he was approached by an institutional investor interested in acquiring his business. Blake’s CPA did not anticipate significant taxes from the sale. Nevertheless, Blake wanted to explore strategies to potentially minimize his tax bill.

Blake had also accumulated a substantial personal cash reserve. He wanted to improve his lifestyle, invest for the future, maintain financial stability, and fund the next business venture.

During our meeting, I uncovered a potentially costly tax issue that changed Blake’s perspective on the sale of his business.

In collaboration with a personal CFO, a bookkeeper, and a business attorney, Blake was able to:

  • Avoid the mistake of selling his business prematurely and losing his hard-won profits to a high tax bill
  • Begin the process of creating a strategic exit plan and shaping his next venture
  • Implement high-end tax strategies, which enabled him to reduce annual taxes, optimize business performance, and improve business valuation for an eventual exit
  • Reflect on financial priorities and create a clear path to balancing business and personal financial life and…
  • Have productive guided conversations about money with his fiancé, Nina, which would build the foundation for the new family’s financial decision-making

With a plan in place, Blake could focus on envisioning what would be possible for his next business — and on building his future together with his wife, Nina. Want to know more details?

REQUEST FULL CASE STUDY BELOW

Request the Case Study

Thank you! Your submission has been received!
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Case Study: Blake

Blake came to me after he was approached by an institutional investor interested in acquiring his business. Blake’s CPA did not anticipate significant taxes from the sale. Nevertheless, Blake wanted to explore strategies to potentially minimize his tax bill.

Blake had also accumulated a substantial personal cash reserve. He wanted to improve his lifestyle, invest for the future, maintain financial stability, and fund the next business venture.

During our meeting, I uncovered a potentially costly tax issue that changed Blake’s perspective on the sale of his business.

In collaboration with a personal CFO, a bookkeeper, and a business attorney, Blake was able to:

  • Avoid the mistake of selling his business prematurely and losing his hard-won profits to a high tax bill
  • Begin the process of creating a strategic exit plan and shaping his next venture
  • Implement high-end tax strategies, which enabled him to reduce annual taxes, optimize business performance, and improve business valuation for an eventual exit
  • Reflect on financial priorities and create a clear path to balancing business and personal financial life and…
  • Have productive guided conversations about money with his fiancé, Nina, which would build the foundation for the new family’s financial decision-making

With a plan in place, Blake could focus on envisioning what would be possible for his next business — and on building his future together with his wife, Nina. Want to know more details?

REQUEST FULL CASE STUDY BELOW

Request the Case Study

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

OPPORTUNITIES

You've Worked Hard to Get to Where You Are…

As an entrepreneur, chances are you’re good at making money. You’ve built a successful business, perhaps have outside investments, and may be planning to launch other ventures.

If you’re like most entrepreneurs, you’ve likely been focused on scaling your business, building your wealth, elevating your lifestyle, and making an impact in your community.

You Value Resources That Give You Leverage

An entrepreneur’s life is very complex. You may know that being an entrepreneur presents unique tax opportunities.

But you may not know how to take advantage of these opportunities. As your stakes increase, expert financial guidance becomes critical.

GET STARTED

OPPORTUNITIES

You've Worked Hard to Get to Where You Are…

As an entrepreneur, chances are you’re good at making money. You’ve built a successful business, perhaps have outside investments, and may be planning to launch other ventures.

If you’re like most entrepreneurs, you’ve likely been focused on scaling your business, building your wealth, elevating your lifestyle, and making an impact in your community.

You Value Resources That Give You Leverage

An entrepreneur’s life is very complex. You may know that being an entrepreneur presents unique tax opportunities.

But you may not know how to take advantage of these opportunities. As your stakes increase, expert financial guidance becomes critical.

GET STARTED

SERVICES

Financial
Planning

Financial Planning

Financial independence means you have a choice of whether to earn an income.

You want to live your life on your terms, without worrying about any financial burdens.

So you can do things you are truly passionate about in life.

It starts with a short conversationabout your:

  • Current resources
  • Cash flow
  • Risk exposures
  • Goals

If you’d like to talk, schedule an introductory call on my calendar.

GET STARTED

Tax
Reduction

Tax Reduction

An integrated and proactive tax planning helps you avoid unnecessary taxes. A game plan helps you make smart spending and investing decisions throughout the year.

Advanced tax reduction strategy goes beyond tax tips and deductions.

It incorporates elements such as:

  • Selecting an ideal business entity — now and in the future
  • Analyzing income streams —
    and shifting income to lower tax brackets
  • Identifying sources of income —
    and their tax characteristics
  • Utilizing tax deferral strategies —
    like retirement plan contributions
    and other
  • Investing in tax-advantaged vehicles that also create passive income
  • Leveraging advanced tax reduction strategies
  • Ensuring that you take advantage of all the legitimate deductions, credits, loopholes and strategies the tax
    code offers

Investment Management

Investment Management

Entrepreneurs believe that investing in themselves and their business will produce the highest ROI. My role is to help you allocate your most valuable resources — time, money, and effort to maximize your total wealth.

I offer guidance about ways to build wealth outside of your business, create passive income streams, and to take smart risks.

If you and your spouse have different ideas and priorities about money,I can help you navigate the conversation.

Once we devise your investment plan, I can provide access to different types of investment vehicles, including:

  • Publicly traded securities
  • Alternative investments
  • Private equity

I only accept a limited number of entrepreneurs
throughout the year

My practice is small & exclusive. So I accept a limited number of clients throughout the year. Here is my annual timeline:

  • Not accepting new clients
  • Analyze missed tax savings opportunities from prior year
  • Plan proactively for the current year
  • Onboard new clients and implement strategies throughout the year
  • Space for ongoing advisory clients becomes more limited as time goes on
  • Demand for tax and financial planning spikes up
  • Space for ongoing advisory clients is very limited
  • Year-end planning & implementation for existing clients
  • Generally no longer accepting new clients
  • Exception is when all three conditions are met:
    1. A specific opportunity for significant tax savings
    2. The engagement can be completed within a very limited amount of time
    3. The amount of the tax savings justify the higher premium fees

Let me be frank…I only make an offer to entrepreneurs I can help.

And you won’t actually be paying out-of-pocket…because the tax savings I uncover for you will pay for several years worth of my services.

No hidden fees, no commissions, no sticky relationships —cost certainty and unbiased advice.

The fee is based on planning complexity. It is fixed for two years and paid monthly, with no annual contract.

If you’d like to talk, schedule an introductory call on my calendar.

GET STARTEDGET STARTED

Create Your Game Plan

You might be at an important junction in your financial life journey.

As the stakes increase, your next step can send you on a path to fulfilling your life goals.

Or it can send you on a path of missing valuable opportunities and having to correct costly mistakes down the road. You’re in charge of your outcome.

As your stakes increase, the longer you wait to begin planning proactively and in an integrated manner:

  • The fewer tax savings opportunities remain available.
  • The more likely a financial decision in one area will backfire elsewhere in your financial life.
  • The farther you get from attaining the life you want.

If you’re ready to take control of your financial life and command the outcomes, let’s talk:

15-minute introductory meeting
During this meeting, we will get acquainted. We’ll also determine if it makes sense to schedule a discovery meeting.

60-minute discovery meeting
During this meeting we will:

  • Address any immediate questions you might have about taxes or other areas of your finances
  • Identify any tax savings opportunities you might be missing
  • Clarify some of your life goals, talk about what lifestyle would support your goals, and how to chart your path forward

At the end, we’ll talk about whether it makes sense to work together. We’ll also discuss planning priorities. Anything we discuss remains private and confidential.

GET STARTED

Create Your Game Plan

You might be at an important junction in your financial life journey.

As the stakes increase, your next step can send you on a path to fulfilling your life goals.

Or it can send you on a path of missing valuable opportunities and having to correct costly mistakes down the road. You’re in charge of your outcome.

As your stakes increase, the longer you wait to begin planning proactively and in an integrated manner:

  • The fewer tax savings opportunities remain available.
  • The more likely a financial decision in one area will backfire elsewhere in your financial life.
  • The farther you get from attaining the life you want.

If you’re ready to take control of your financial life and command the outcomes, let’s talk:

15-minute introductory meeting
During this meeting, we will get acquainted. We’ll also determine if it makes sense to schedule a discovery meeting.

60-minute discovery meeting
During this meeting we will:

  • Address any immediate questions you might have about taxes or other areas of your finances
  • Identify any tax savings opportunities you might be missing
  • Clarify some of your life goals, talk about what lifestyle would support your goals, and how to chart your path forward

At the end, we’ll talk about whether it makes sense to work together. We’ll also discuss planning priorities. Anything we discuss remains private and confidential.

GET STARTED

Apply Now

I accept up to 6 ongoing advisory clients per year between February and September.

I am very selective about who I accept into my practice. The criteria are:

1. I can deliver value that will pay for several years worth of my services, and…

2. We really enjoy and have fun working together.

If you think we might be a good fit and you don’t want to be waitlisted, let’s connect asap!

Business entity

(Select All That Apply)

What are your priorities?

(Rank importance 0-10; 0 being not important at all, 10 being most important. You can also use this space to type any relevant details)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Apply Now

I accept up to 6 ongoing advisory clients per year between February and September.

I am very selective about who I accept into my practice. The criteria are:

If you think we might be a good fit and you don’t want to be waitlisted, let’s connect asap!

1. I can deliver value that will pay for several years worth of my services, and…

2. We really enjoy and have fun working together.

Business entity

(Select All That Apply)

What are your priorities?

(Rank importance 0-10; 0 being not important at all, 10 being most important. You can also use this space to type any relevant details)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

ABOUT

Meet Danelle

My father spearheaded the writing of the first tax code after the USSR’s collapse. I grew up during the transition from communist to market economy. My father’s passion and dedication to his work inspired me as a child. Naturally, growing up I thought the “tax system” (whatever that meant) was the coolest thing ever. So I’ve followed in my dad’s footsteps.

I started my career in finance in 2007. Since then, I’ve done credit analysis of small and mid-sized businesses, worked on mergers & acquisitions at Deloitte, and worked with HNW and UHNW families in NYC and SF managing $5M to $50M in net worth for individuals. I launched my practice in 2018 to work with ambitious entrepreneurs.

Taken Jenetayev. Moscow, 1978.

After traveling the world and living in different parts of the U.S., I’ve settled in the beautiful San Francisco Bay Area. I’m passionate about music and have helped launch Jazzystan, an international music festival. I love being out in nature – snowboarding, hiking, or hanging out at the beach with my daughter Pixelle.

ABOUT

Meet Danelle

My father spearheaded the writing of the first tax code after the USSR’s collapse. I grew up during the transition from communist to market economy. My father’s passion and dedication to his work inspired me as a child. Naturally, growing up I thought the “tax system” (whatever that meant) was the coolest thing ever. So I’ve followed in my dad’s footsteps.

I started my career in finance in 2007. Since then, I’ve done credit analysis of small and mid-sized businesses, worked on mergers & acquisitions at Deloitte, and worked with HNW and UHNW families in NYC and SF managing $5M to $50M in net worth for individuals. I launched my practice in 2018 to work with ambitious entrepreneurs.

Taken Jenetayev. Moscow, 1978.

After traveling the world and living in different parts of the U.S., I’ve settled in the beautiful San Francisco Bay Area. I’m passionate about music and have helped launch Jazzystan, an international music festival. I love being out in nature – snowboarding, hiking, or hanging out at the beach with my daughter Pixelle.

A CFP® (CERTIFIED FINANCIAL PLANNER™) is a formal recognition of expertise in the areas of financial planning, taxes, insurance, estate planning, and retirement. In order to qualify for this certificate, one must complete an educational program, take a 2-day, 10-hour exam, complete thousands of hours of practical experience, pass a background check, and agree to uphold high standards for ethics and professional conduct. The exam covers more than 100 topics related to financial planning, tax, retirement, estate, insurance, and investment planning. CFP® practitioners must renew their certification every two years by completing continuing education requirements.

Enrolled Agent (EA) is a federally authorized tax practitioner empowered by the  U.S. Department of the Treasury. EA status is the highest credential the IRS awards. It requires passing a three-part comprehensive exam (Individuals, Businesses, and Representation, Practice and Procedure), which covers all aspects of the tax code. All EA candidates must pass a background check conducted by the IRS which includes looking into the candidate’s personal tax history, adhere to ethical standards, and complete continuing education courses. EAs, like attorneys and CPAs, have unlimited practice rights. This means they are unrestricted as to which taxpayers they can represent and what types of tax matters they can handle.

A CDFA is someone who comes from a financial planning, accounting or legal background and goes through an intensive training program to become skilled in analyzing the financial issues of divorce. Areas of expertise include knowledge of tax law, asset distribution, and financial planning to achieve an equitable settlement.

Certified Tax Planner (CTP) is a designation awarded by American Institute of Certified Tax Planners to CPAs, Enrolled Agents and Tax Attorneys who go through  advanced training on proactive tax planning, develop a certain number of tax plans for clients, and maintain continuing education requirements.